HiKR Ground
하이커 그라운드 · Seoul · Neighbourhoods & streets
Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.
| Type | Neighbourhoods & streets |
|---|---|
| Region | Seoul |
| Address | 40 Cheonggyecheon-ro, Jung-gu, Seoul |
| Hours | [F1, F5 : Midea Wall, Hiker Lounge] · - 10:00~20:00(Last entry 19:40) · [F5 Tourist Information Center] · - 10:00~19:00 · [F2~F4 exhibition hall] · - 화~일요일 10:00~20:00(Last entry 19:40) |
| Closed | Monday |
| Admission | Free (Separate fees may apply) |
| Parking | Available (2,000 won for 30 minutes, 1,000 won for every 10 minutes thereafter (max. 30,000 won per day)) |
Getting there
What's on nearby
Events run on fixed dates — check these against your own trip. Trip Planner shows everything on for the days you are in Korea.
- Jan 1, 2026 – Dec 31, 2026Namsan Beacon Ceremony and Traditional Culture Events
- Sep 1, 2026 – Dec 31, 2026Ogansu Bridge Media Facade: Cheonggye LIVE — Golden Flow
- May 6, 2026 – Dec 31, 2026Culture Flows at Seoul Plaza
- Oct 22, 2026 – Oct 28, 2026Changjak-ing: Kkokdugak, A Play of Time
