HiKR Ground
하이커 그라운드 · Seoul · Neighbourhoods & streets
Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.
| Type | Neighbourhoods & streets |
|---|---|
| Region | Seoul |
| Address | 40 Cheonggyecheon-ro, Jung-gu, Seoul |
Getting there
On nearby while you're here
Events run on fixed dates — check these against your own trip. Trip Planner shows everything on for the days you are in Korea.
- Jan 1, 2026 – Dec 31, 2026Namsan Beacon Ceremony and Traditional Culture Events
- Sep 1, 2026 – Dec 31, 2026Ogansu Bridge Media Facade: Cheonggye LIVE — Golden Flow
- Jul 28, 2026 – Sep 11, 2026KF–Georgia Tech: Crossing Ground
- May 6, 2026 – Dec 31, 2026Culture Flows at Seoul Plaza
