WA YU JAE
와유재 · Seoul · Shopping streets & malls
WA YU JAE in Seoul is a storytelling souvenir shop that curates design products inspired by traditional Korean culture and shares the stories behind them. More than just a retail space, it introduces Korean culture in an accessible way for international visitors, positioning itself as a place where travelers can linger and engage, much like a destination in its own right. Alongside a carefully selected range of products that reflect Korea’s cultural heritage, WA YU JAE actively communicates the narratives behind each item through its store displays and social media. The shop also offers a variety of programs that invite visitors to experience Korean traditions firsthand, including cultural interpretation sessions and traditional tea experiences.
| Type | Shopping streets & malls |
|---|---|
| Region | Seoul |
| Address | 108 Samcheong-ro, Jongno-gu, Seoul |
| Hours | 11:00-19:00 |
| Closed | Tuesdays, the day of Seollal (Lunar New Year's Day) and Chuseok (Korean Thanksgiving Day) |
| Parking | Available |
Getting there
What's on nearby
Events run on fixed dates — check these against your own trip. Trip Planner shows everything on for the days you are in Korea.
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