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Pyounghwa (Pyeonghwa) Fashion Town

Pyounghwa (Pyeonghwa) Fashion Town

서울 평화시장 · Seoul · Traditional markets

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. · · Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

TypeTraditional markets
RegionSeoul
Address274, Cheonggyecheon-ro, Jung-gu, Seoul
Hours22:00-18:00 (the following day)
ClosedSaturday 18:00-Sunday 22:00

Getting there

From Korea Tourism Organization open data. Hours and admission change with the season and on public holidays — confirm with the venue before a long trip.

What's on nearby

Events run on fixed dates — check these against your own trip. Trip Planner shows everything on for the days you are in Korea.

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