Beauty Play
뷰티플레이 · Seoul · Shopping streets & malls
Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.
| Type | Shopping streets & malls |
|---|---|
| Region | Seoul |
| Address | 73 Myeongdong-gil, Jung-gu, Seoul |
| Closed | Sundays |
Getting there
What's on nearby
Events run on fixed dates — check these against your own trip. Trip Planner shows everything on for the days you are in Korea.
- Sep 1, 2026 – Dec 31, 2026Ogansu Bridge Media Facade: Cheonggye LIVE — Golden Flow
- Oct 15, 2026 – Oct 27, 2026흔적의 결
- Jan 1, 2026 – Dec 31, 2026Namsan Beacon Ceremony and Traditional Culture Events
- May 6, 2026 – Dec 31, 2026Culture Flows at Seoul Plaza
Within walking distance
Cocory Color Research Institute - Myeongdong Branch
Myeongdong Cathedral
Myeong-dong
Myeong-dong Tourist Information Center
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Korea Postage Stamp Museum
